| | TSB, Birchbox, and Grosvenor Group on what’s next for CX
At Econsultancy Live last month, Richard Robinson, MD of Xeim Engage, chaired a panel with guests Emma Stacey, Brand and Marketing Director for TSB; Katie Avon, Director of Marketing for Grosvenor Group; and Alex Valibona, Managing Director for Birchbox. |
WW’s Tony Miller on personalisation: “consumers want more than just a message that is based on some data”
Tony Miller is VP, Growth and Performance Marketing at WW (formerly known as Weight Watchers), which is now helping more than five million members around the world lose weight and build a healthier lifestyle.
Miller recently spoke at Econsultancy Live about how WW uses data-driven personalisation to forge meaningful (and long-lasting) connections with consumers. |
Digital Shift Q2 2021 Chapter 5 – NFTs and the creator economy
Over the past few months there has been quite a bit of hype around NFTs, or non-fungible tokens. This section looks at the possible uses for NFTs in the future and how social tokens, another blockchain-based asset, can empower creators to take more control and make more money from their content and communities. |
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| Building a Digital Culture
With the pandemic bringing greater levels of unpredictability, many businesses are facing unprecedented changes. In order to thrive, businesses must nurture organisational cultures that are both customer centric and digital-native. |
Digital Transformation: Agility and Innovation Best Practice Guide
Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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