Trust – Retaining customers during the COVID-19 crisis Debjani Deb, CEO and co-founder of ZineOne, discusses how retailers and ecommerce companies can retain customer trust during the COVID-19 crisis.
ClickZ Daily: April 28, 2020 |
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| Good Morning! Today we have Debjani Deb, CEO and co-founder of ZineOne, discussing how retailers and ecommerce companies can retain customer trust during the COVID-19 crisis. She writes: People may start browsing for an item using their laptops during the day and move to a tablet and/or mobile phone in the evening to finish their purchase. It’s our job to follow them from device to device to ensure a seamless shopping experience. Also, FullContact’s Mary Hennen shows how marketers can effectively build a personalized connection between the customer and their brands. “Brands must get their own house in order in terms of first-party data and use outside information to ensure they can persistently identify the people they interact with via technology power, tools, and optics from external providers'” says Mary. |
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Digital Marketing Debjani Deb Care, communicate and give them what they want with transparency. |
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Analytics Mary Hennen FullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read more |
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Digital Advertising As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a powerful tool to influence consumer behavior at all stages of the decision-making process. Download now |
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| Marketing Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now |
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