Building a value exchange between your brand and your consumers -

Hi John,

From an early age, we learn that trust is a means for survival. Whether we are trusting in our parents to nurture us, our friends to keep our confidence, or our colleagues to write killer content that will propel our marketing forward, trust is at the core of our success. So, if we were to think of a brand as a person or something that makes unique emotional connections, why wouldn’t we lean into trust more often?

I’d like to invite you to a logical discussion that explains why brands that build trust through relevant experiences will remain at the forefront. Tate Olinghouse, chief client officer of Acxiom, and Geoff Ramsey, co-founder of eMarketer, will discuss the ethical use of data. They will also share with you the critical importance of:

• Transparency
• Value exchange
• Privacy and compliance
• And an intentional data strategy

Please reserve your seat to learn more about brand trust on Thursday, August 19 at 2pm ET.

This eMarketer One-on-One is sponsored content from Acxiom.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy

P.S. Please forward this invite to colleagues and peers who may be interested in ethical data usage. Thank you!