Execs are uncertain of the right way forward amid constant policy change.
| As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. Additional coverage: The rising use of AI for entry-level and sometimes menial tasks has started to jeopardize the ability of young people to break into the agency business. It’s been almost a year since Google rolled out AI Overviews, and publishers still know very little about how it's impacting their referral traffic. As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers. Fixing programmatic means breaking it first. YouTube is turning 20 next month and if there’s one thing the company wants you to know, it’s just how big it is. Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered “agentic advertising platform” and a host of partnership announcements. AppNexus co-founder Brian O'Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions. As Scope3 CEO Brian O’Kelley unveils an AI-powered agentic advertising platform, he talks about competing with the brand safety giants. Our most-read story this week: Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways Publishers, we want to hear from you. It's your last chance to take this survey. Other things to know about New categories such as AI Strategy Leader, Omnichannel Strategy Leader and more have been added to the Future Leader Awards, providing even more opportunities to recognize the emerging leaders at your organization. Nominate a colleague by April 11 to be considered. Learn how marketers optimize branding and performance goals and apply these learnings to omnichannel campaigns for maximum impact in this Tactics + Insights guide, featuring a survey of 113 marketers. Sponsored by Vistar Media. The rise of CTV presents valuable opportunities for advertisers, particularly in achieving scale and capturing audience attention. However, these advantages can only be realized through collaborative cross-platform data sharing. Sponsored by Seedtag. | | |
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