| Last night, Pippa Crerar, Heather Stewart and Richard Partington reported that the UK is ready to offer a significant reduction in its digital services tax, a 2% levy on UK revenues that applies to big American tech firms including Amazon, Meta, Alphabet, eBay, and Apple. But while business secretary Jonathan Reynolds has insisted that the UK is in “the best possible position of any country to reach an agreement”, Downing Street acknowledges that it is unlikely to get a deal before tariffs come in on a global scale. “They’ve been aiming at an exemption ever since Trump was inaugurated,” Pippa, the Guardian’s political editor, said – one key reason that Peter Mandelson, a trade expert, was appointed as US ambassador. “Trump has talked about ‘being nice’ to countries that ‘haven’t made a fortune’ out of the US - they hope that’s aimed at us.” “They remain hopeful he’ll row back quickly because they say a trade deal is ready to go,” she added. “Despite what they say, the trade deal is as much or more about avoiding tariffs as having a brilliant economic relationship. So it’s a defensive move.” As well as the digital services tax, Trump appears to view VAT as unfair. “I just don’t see how they could change that,” Pippa said. “It’s paid by all companies, not just US ones. And there’s some anger within Labour that the US is trying to interfere with domestic taxation systems.” That speaks to some of the risks of caving to Trump’s demands. “They’re always thinking of the politics of it,” Pippa said. “But they believe that it’s worth a few bad headlines back home about sucking up to Trump to avoid the potential damage of a full blown trade war with the US which could cost our economy billions.” Markets | What kind of impact are we seeing? “We’ve had plenty of volatility already this year, partly because many analysts were complacent about how disruptive Trump would be,” said Graeme Wearden, who runs the Guardian’s daily business liveblog. “Several Wall Street firms have already cut their end-of-year forecasts for the US stock market in recent weeks, which shows that some of the recent drama is being priced in. But, having seen the US president announce tariffs against Mexico and Canada, and then delay them, investors probably won’t assume the Rose Garden announcement will be the end of the story.” MCSI’s index of global stocks showed a 4.5% fall in March, the biggest decline since September 2022. But that impact has not been evenly distributed. “There’s been a clear rotation out of US stocks this year, and into Europe,” Graeme said. “While the S&P 500 index of US shares is down 4.5% during 2025, the pan-European Stoxx 600 has jumped 6%.” The FTSE 100 has enjoyed its best quarter since 2022 as traders have looked for alternatives to US firms. If you’re looking for other signs that this is a nervous moment, the Cboe Volatility Index (Wall Street’s “fear gauge”), has climbed by a third in the last week – and is up 50% on a year ago. That is “a sign that investors expect volatile times”, Graeme said. But he added: “It was three times higher during the 2008 financial crisis, showing that a) investors aren’t in a full-blown panic, and b) there’s room for more volatility.” World | How are other countries responding? The UK is not the only country to seek carve-outs from Trump’s threatened universal tariffs: Japan, for example, has tried to persuade the US its manufacturers should be exempted from the 25% car tariff, and South Korea has sought an exemption from steel and aluminium exports. But the wider pattern is of major economic counterparts seeking to respond in kind. “Certainly the EU is expected to retaliate, and we’ve already seen Canada, for instance, hit back,” said economics editor Heather Stewart. “They’re most likely to try and pick up on specific products that hit the US without screwing up their own supply chains too much … Retaliation will tend to make the economic impact of tariffs worse; but politically, it’s understandable that countries want to look tough.” The other major plank of the global response has been an acceleration in moves towards “friendshoring” – the strategy of reorienting trade policies towards trusted allies with a more reliable approach. China, Japan and South Korea are holding talks over a new free trade deal, for example. “It was already happening to some extent,” Heather said, partly because of “renewed awareness of extended supply chains that came with Covid and Russia’s invasion of Ukraine. But I would definitely expect more deals that exclude the US.” Cost of living | When am I going to start feeling the impact? It’s still too early for the specific costs attached to tariffs to be felt in a major way by consumers – but “the price impact could already be beginning”, economics correspondent Richard Partington said. “Some economists reckon firms will raise their prices under the cover of tariffs, with the assumption that consumers think prices will rise – even if tariffs on those goods are never actually introduced.” While that is hard to quantify, there is evidence from the US during Trump’s first term – when the cost of clothes dryers went up because of a tariff on imported washing machines – that it is a plausible path. Something similar might happen in the UK on goods sold from the US using components sourced from overseas, Richard said – but it’s also possible that “trade reallocation”, where countries send exports that might have gone to the US to other trading partners, could lead to price cuts. Consumers will be affected in other ways that are less direct – but no less real. There has been a marked impact on consumer confidence surveys, Richard said, and businesses are holding back on their spending plans. “The potential UK impact has been best spelled out so far by the OBR,” Richard said. “In the worst case scenario of global trade disputes escalating to include 20 percentage point rises in tariffs between the USA and the rest of the world, this could reduce UK GDP by a peak of 1%.” That would wipe out all of Rachel Reeves’ storied fiscal headroom by the fifth year of forecasts, making tax rises in the autumn inevitable. Uncertainty is another intangible but consequential factor, he added – “like a slow puncture on the global and UK economy”. You can keep juddering on – but it’s anybody’s guess when you’ll suddenly veer off the road. | 