True confessions of a CMO, part 3: Marketing sourced pipeline is bogus In her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it with MQLs. She also shares how an account based strategy tied to account engagement metrics can help your teams build a real pipeline.
ClickZ Daily: May 26, 2020 |
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Digital Marketing Latane Conant In her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it with MQLs. She also shares how an account based strategy tied to account engagement metrics can help your teams build a real pipeline. |
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Digital Marketing Megan Routh Quarantine and the COVID crisis have totally rewritten our cultural rules of communication. But the chaotic ways we're connecting with those we love (and calling out those we hate) is actually building stronger relationships, and a new set of expectations for brands, that will having long lasting ramifications in our post-corona New Normal. Read more |
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| Digital Marketing Dan Frohnen Dan Frohnen, CMO at Sendoso, highlights the key lessons he learned during The Great Recession and how it can be applied across various industries. Read more |
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| Digital Leaders Jacqueline Dooley Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven operational challenges. Read more |
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| AI Jacqueline Dooley ClickZ spoke with Realeyes VP Max Kalehoff about how AI-driven emotion measurement is helping advertisers and brands predict user response to content. Read more |
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| Digital Advertising Jason Roussos To weather the recession, marketers should: evaluate marketing spend, invest in social, optimize mobile, take advantage of OTT and understand attribution. Read more |
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Digital Marketing We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader? Download now |
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| Actionable Analysis Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now |
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