Read this Trend Analysis from Inside the Bottle
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Diverse needs continue to drive demand and growth in children’s health
The Nutrition Business Journal (NBJ) takes a broad view of the children’s health segment opportunity. According to one analyst, “Covid-19 certainly opened the door of opportunity in the kids’ health market.” The record year for growth in children’s health supplements was not in 2020, but came in 2021 with 18.5% growth, according to the new NBJ 2023 Condition Specific Report.
NBJ also notes that growth normalized last year to 6.9%, but this is in a market where other general health categories, including men’s and women’s health, grew at a fraction of that rate.
Children’s health supplements show no signs of slowed sales as parents begin to look beyond multis at immunity, probiotics and meeting targeted health needs. Read more in this trend spotlight.
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