Travel Advisor Success Story: A Bridal Show Career Changer

Over the past 40 years, Sandals Resorts International (SRI) has attracted impassioned travel advisors as brand ambassadors. These partnerships have led to professional success for both the Travel Advisor and the Sandals Resorts and Beaches Resorts brands. Read on to learn how Sandals’ company vision prioritizes lasting relationships with travel advisors and establishes beneficial brand commitment.

How participating in a single bridal show led to Sandals Resorts powering my brand and business: In January 2001, Sandals asked me to be at one of their booths at a local bridal show as I was the only agent in my area (at that time) who was a Certified Sandals Specialist. My company was very corporate focused then and had very little name recognition but, on a whim, I agreed to be at the booth. I was in awe as to the number of brides who saw the Sandals booth and booked with me. Sandals brought clout and credibility. After 9/11, my corporate clients cancelled all of their travel plans — but my honeymooners didn’t. By the end of 2001, I had shifted my business to focus on honeymoons and destination weddings, and from that point forward I knew that I would partner with Sandals/Beaches and participate in their marketing programs. I can truthfully say that Sandals fueled my company, my brand and my business because if I hadn’t worked that first bridal show in January 2001, I don’t know if I would have been able to ride out the fallout from 9/11.

Partnering with Sandals Resorts brings Jennifer continued success.
What specific Sandals marketing programs have Jennifer’s company implemented to increase exposure and profits?