Many CMOs seem to be okay with their agencies finding new ways to increase margins, as long as the process is transparent, or at least openly acknowledges a lack of transparency.
Many CMOs seem to be okay with their agencies finding new ways to increase margins, as long as the process is transparent, or at least openly acknowledges a lack of transparency.
Updates from the upfront:
Legacy networks and digitally native streaming platforms are adding AI features to find and reach new audiences with targeted ads. Now that the OGs of TV content — NBC Universal, Fox, Disney and Warner Bros Discovery — have presented their upfront programming plans to thousands of media folk, the common theme among the presentations shows how much the industry has returned to its content roots: It’s all about the streaming. And sports.
Many CMOs seem to be okay with their agencies finding new ways to increase margins, as long as the process is transparent, or at least openly acknowledges a lack of transparency.
B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success.
In this new Q&A, leadership from A+E discusses using attention metrics to connect recall and search, measuring attention and implementing attention-driven insights.
Now that the OGs of TV content — NBC Universal, Fox, Disney and Warner Bros Discovery — have presented their upfront programming plans to thousands of media folk, the common theme among the presentations shows how much the industry has returned to its content roots: It’s all about the streaming. And sports.
According to a recent global survey of more than 1,500 e-commerce and brand marketers, 53% of respondents use predictive or conversational AI to aid in curating insights — going beyond ChatGPT to better serve their customers. Download this report for more insights into how marketers are using AI.
Publicly-traded media companies touted new deals with generative AI tech companies and other new applications for the technology in their Q1 2024 earnings calls.
