Transparency in Retail Media: A Growing Demand

How to effectively measure and showcase campaign performance - Hi John,

There’s been a significant upswing in retail media ad spend since 2020, and projections suggest that momentum will continue through 2027. But given that 81% of advertising professionals worldwide emphasize the need for campaign transparency, according to the Path to Purchase Institute, the focus on effective measurement in retail media is more crucial than ever.

We’ve teamed up with LiveRamp to bring you a complimentary guide that will help you understand the evolving retail media landscape, unlock the potential of first-party data, and navigate the increasing demand for campaign transparency.

Receive your copy. This eMarketer guide was created together with LiveRamp.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in retail media measurement. Thank you!

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