| | | | | | | | | | | | | Posted on Thursday, October 19, 2017 Marketers in the travel space can leverage artificial intelligence to transform customers’ experiences with dynamic, real-time content. Learn how to notify travelers of itinerary changes, deliver live information like local weather updates to their phones, and offer relevant recommendations for nearby attractions or hotels. Personalization has become one of the biggest factors impacting customer retention... Read more » | | Posted on Tuesday, October 17, 2017 Email marketers are hard-pressed to both execute and then measure campaign performance. These five key questions – plus several derivative questions – will ultimately help ensure your compass is set due north for optimal email marketing success. We’ll look at campaign goals, audience, content, time sent, and success metrics. It’s often tempting to get so... Read more » |
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