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Hi John,
Digital channel expansion, the rising demand for first-party data relationships, and changes to data privacy legislations have driven marketers to rely more on identity solutions. But navigating the evolving landscape of identity solutions has become increasingly challenging.
To better understand the complexities around customer data, download a complimentary copy of our roundup, “Understanding Your Customer Through Identity Solutions and Data.” This 15-page collection of insights, articles, and interviews will help you unlock more effective, data-driven marketing.
You’ll learn: Why marketers are spending more on ID resolution How to plan for third-party cookie deprecation How to enhancine brand communications with life cycle data What role generative AI will play in personalized experiences Receive your copy. This eMarketer Roundup is made possible by Verisk Consumer Insights.
Sincerely,
eMarketer Editors | | | | P.S. Please forward this email to colleagues who are interested in marketing data. Thank you! |
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