Transactional emails are becoming more important as privacy regulations create barriers to sending marketing emails. At the same time, a new report reveals shortcomings in how companies manage and send transactional emails.
Shopping is a multi-sensory experience. In this regard, the ‘real world’ trumps ecommerce. I guess that’s why Topshop put a slide in their Oxford Street store, or why Sephora put a slide in their Barcelona store, or why Selfridge’s put a slide in their coffee shop.
Millennials love experiences, right? Particularly, research must show, they like to slide.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
A Marketer’s Guide to Augmented Reality (AR) This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
Retail marketers don’t have an easy job. Retail SEO is one of the most challenging areas of search marketing but getting things like navigation, E-A-T and structured data right can go a long way to helping you succeed. Here are five strategies from our Head of SEO.
