How your clients can finance green home upgrades The existing housing stock isn't built to meet increasing consumer demand for greener living. So, if your buyers want a high-performance home, they'll likely need to retrofit a property with energy efficient features. That may sound like an expensive process, but there are financing options to help your customers reach their goals. Two green real estate experts break down the information you should be sharing. Listen to "Drive With NAR." Full Story: REALTOR® Magazine/Drive With NAR (3/4)
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Best Practices in Sales & Marketing
5 tips to overcome sales challenges Be nimble in the face of sales challenges to create personal relationships with leads and existing customers and build new revenue streams when adapting to economic changes, writes Adam Povlitz, the CEO/President of Anago Cleaning Systems. When finding new leads, deepen targeting methods for social media and search and differentiate yourself from the competition to prove unique value, Povlitz recommends. Full Story: Forbes (tiered subscription model) (3/14)
Marketers must embrace ethical marketing to connect with the modern conscious consumer who demands authenticity and transparency from brands that are socially and environmentally responsible, Victoria Martinez writes. Martinez explains three core principles of ethical marketing and highlights the brands getting it right, including Dove, Warby Parker, Patagonia and Allbirds. Full Story: SmartBrief/Marketing (3/20)
Kitchen design moves toward softer, curved look Curves are becoming a prominent feature in kitchen design, moving away from traditional geometric shapes. This shift toward softer edges adds a playful dimension to cooking and entertaining spaces and elevates the overall aesthetic, with design experts like Amber Guyton advocating for these unique, functional elements to break the monotony of conventional kitchen layouts. Full Story: Apartment Therapy (3/19)
BofA's Moynihan: CRE issues a 'slow burn' The banking sector will need time to work through issues involving commercial real estate loans, Bank of America CEO Brian Moynihan says. "Commercial real estate is a slow burn—it's a classic burn," Moynihan says. "The trading attitude, which is these assets have to move at a price tomorrow morning, isn't the way the banking system works." Full Story: Bloomberg (3/19)
The complexity of today's companies makes a bird's-eye perspective insufficient and a deeper view far more important. Author and leadership adviser Larry Robertson suggests digging down to find your company's power source, which for Airbnb could be "belong anywhere" and for Walmart could be "live better." Full Story: SmartBrief/Leadership (3/19)
Fair & Equitable Housing
Tiny homes, accessory units part of affordability solution Maryland's Department of Planning is actively engaged in discussions about tiny homes as part of its efforts to tackle housing affordability, having set up an Accessory Dwelling Unit Policy Task Force. This task force is dedicated to evaluating the integration of secondary housing units, like garage apartments or basement flats, within areas zoned for single-family homes. Full Story: WRDE-TV (Milton, Del.) (3/19)
Legislation & Regulation
Fed to discuss shrinking balance sheet, quantitative tightening Federal Reserve officials are expected to have in-depth conversations about the central bank's balance sheet and the future course of quantitative tightening, including when to start tapering asset runoff. As much as $60 billion in Treasurys and $35 billion in agency-backed mortgage debt have been maturing and leaving the Fed's balance sheet on a monthly basis since 2022. Full Story: Bloomberg (3/19)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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