Some brands find value in TikTok specialists | A comprehensive guide to mobile-friendly marketing | The affordability crisis, told by Chicago's two-flats
Some brands find value in TikTok specialists The Athlete's Foot and Stanley are among a growing number of brands seeking new and established agencies specializing in TikTok to churn out the content needed to maintain a platform presence amid its changing culture and algorithm. Some social experts say TikTok-specific agencies can "create disconnect between the brand and its goals," writes Kimeko McCoy. Full Story: Digiday (tiered subscription model) (8/28)
A comprehensive guide to mobile-friendly marketing Digital marketers can expand their reach and engagement by optimizing copy and creative for the 80% of social media users that exclusively use mobile devices, writes Sonnenberg Media's Anna Sonnenberg. Tips for captions, images, videos and stories include using square or portrait aspect ratios for images, vertical videos and interactive elements such as surveys and quizzes. Full Story: Social Media Examiner (8/28)
Smart-home tech: What to upgrade and when Technology advancements are seemingly endless, but that doesn't mean your clients have to upgrade their smart-home devices every time a new model comes out. Full Story: REALTOR® Magazine (8/1)
Risks emerging in economies of midsize cities Some economists see the potential for a downward spiral in certain cities if offices are left vacant, which could also suppress foot traffic to other establishments and squeeze tax revenue. However, others say that such a scenario is not guaranteed to occur, and several factors—including the resilience of the economy—have so far prevented this outcome. Full Story: The Washington Post (8/28)
Banks expect worsening commercial real estate woes Banks say they are taking precautions amid widespread expectations that difficulties will increase for the commercial real estate sector, which saw a rise of 5 basis points in its ratio of loans turning overdue in the second quarter. PNC Financial Services Group said it is "reserved for whatever happens," and Truist Financial Chief Risk Officer Clarke Starnes has said, "Our goal is to be early on this and work with as many borrowers as we can." Full Story: S&P Global (8/25)
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