| Meredith is developing 10 original shows for Instagram’s IGTV The 116-year-old magazine publisher wants to stake an early claim on Instagram’s would-be YouTube rival as it looks to video to accelerate digital growth. Inside Turner’s 50-person data strategy group Turner's 50-person data strategy and product innovation group includes two-dozen data scientists, as well as engineers, lawyers and more. With Snap Originals, Snapchat turns to TV-like show programming Snap will promote its shows through an off-platform marketing campaign and new in-app features that could help to reignite Snapchat's daily audience growth. WTF are Facebook’s first-party cookies for pixel? Facebook won’t let the lifeblood of its advertising system fall amid data privacy regulations. WTF is log-level data? A question that vendors are being increasingly pressed for by publishers is: “where’s my log-level data?” But what exactly is it, and why is it necessary? How The New York Times uses T-shirt discounts and tours to drive subscriptions As the Times doubles down on subscription growth, it's looking at how its brand extensions such as the Store and Times Journeys can play a part. ‘You don’t want to be disintermediated’: DTC brands, fueled by Facebook ads, are shifting focus elsewhere The very platform that gave brands a way to scale without retail partners has become the new middleman. The Athletic gets into video by licensing a show from The Players’ Tribune "Gordon Hayward: The Return," a five-episode documentary series, is produced by The Players' Tribune but will air exclusively on The Athletic. ‘We’re going to revive it’: How WeWork wants to rejuvenate retail WeWork is using the scale of its physical assets and membership base to become a retailer in its own right. Supreme envy: The drop model gets used for burgers, tacos, toothbrushes Brands like Shake Shack, Dos Toros and Quip are turning to the drop of items to drive consumer loyalty. | 