It will pivot away from the nomenclature used for natural diamonds.
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The company has started to see positive results from its new “Grow Brand Love” strategy.
On the floor of the Venetian, you’ll find echoes of the past 100 years of design reimagined for present-day buyers and future collectors.
JCK editors talk about what they’re most excited to do and see at the show.
The New York–based retailer’s head of design explains the appeal of natural fancy color diamonds: “They feel more real to people.”
