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PR Daily’s top stories of 2019: Nos. 11–20

The new year will be upon is before we know it. Before we jump back into our workaday world, we have just two more chances to consider our favorite stories from the waning year.

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15 courses to improve your social media knowledge

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more.

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How to show top bosses your value

Regardless of scale, at every organization it’s crucial that every endeavor have merit. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.

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The origins and meanings of 15 common military terms

Did you know that ‘host’ and ‘hostile’ have the same derivation? Check out how such terms as ‘corps,’ ‘platoon,’ ‘detail’ and ‘echelon’ came into being—and infiltrated the vernacular.

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Crucial parts of holding statements in crisis PR

When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.

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Infographic: The power of print media

Many think the rise of digital platforms have brought about the death of printed publications, but this guide argues you shouldn’t ignore traditional outlets. Consider these insights.

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Infographic: How to write irresistible headlines, from A-Z

Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers.

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10 books every PR pro should read

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.

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Panera’s missed opportunity offers crisis response lessons

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.

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3 hot marketing trends for 2019

Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences.