License Global Weekly
LICENSE GLOBAL Weekly

AUGUST 17, 2020

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Licensing International Unveils 2020 Excellence Awards Winners

Licensing International has revealed the winners of its 2020 Excellence Awards, which was held virtually on Aug. 13.

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License Global Asks: COVID-19 – What’s Next?

Participate in License Global’s industry-wide research, which will look at how companies are planning despite uncertainty.

‘Marvel Mania’ Powers Up Anniversary Celebrations

Multiple global activations and retail collaborations have been announced for the fifth year of “Marvel Mania.”

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What Are the Most Influential Brands of the Decade?

Submit your picks for License Global’s 2020 “Influentials” report by Aug. 31.

Disney, Crocs Partner for Creepy Clogs

The Halloween-inspired Disney clogs are Crocs’ latest collaboration.

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Licensing Mixtape: How Video Games Became A Major Driver for Licensing

Sarah Buzby, vice president, consumer products, Ubisoft shares how the power of fandom is changing video game like never before.

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Hasbro, TOMS Team for ‘Candy Land’ Kicks

TOMS x “Candy Land” is the first collection in a series planned between the two.

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Levi’s, Ganni Try on Rental Denim Partnership

The Danish fashion brand has created a rental-only capsule with denim jeans brand Levi’s.

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Pandora Uses The Force for ‘Star Wars’ Collection

The collection will debut in October.

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ABG, SPARC Group to Acquire Lucky Brand

The strategic partnership aims to position the American denim brand for international growth.

Other Top News

DC FanDome Unveils Schedule

The 24-hour virtual confab has revealed its schedule with announcements for properties such as “The Flash” and “Wonder Women 1984.”

Adidas x Prada Sneaker Collaboration Revealed

The sportswear company has revealed a collaboration with luxury designer Prada.

ABG, SPARC Group Acquire Brooks Brothers

SPARC Group and Authentic Brands Group have announced another acquisition.

7-Eleven, Forever 21 Design Convenient Deal

A co-branded apparel collection is now available online.

Joester Loria Group Announces New Licensees for WeWearCute

Jay Franco and CultureFly have been announced as new licensees for the TikTok stars.

There's More in License Global Magazine

June 2020

In the latest issue of License Global, we look at the companies managing their "new normal" and spotlight what the future might bring in the second half of 2020. Find out how the WWE was able to keep business going while fans were unable to attend matches. Also, learn how the licensing community came together to manage work during the COVID-19 pandemic, the vital role of inclusivity in the merchandising space and how ITV built its licensing program for "Schitts Creek."

Discover the Latest Trends with the Licensing Mixtape

In this week’s Licensing Mixtape podcast episode, License Global editors speak with Eric Karp, Senior Vice President, Global Brand Licensing, Buzzfeed. Karp shares how Buzzfeed leverages data and quick thinking to find valuable opportunities and how the modern retail landscape has shifted to make Buzzfeed's core tenants vital for success. Subscribe to the podcast on iTunesGoogle PodcastsStitcher or  Spotify.

 
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