DAILY SCOOP

The most valued skill for comms leaders, Capitol One’s message on overdraft fees centers inclusion, and CNN suspends Chris Cuomo

Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more.

CONTENT MARKETING

How brand managers can reach holiday audiences with cooking recipes

Your organization likely has some great stories to tell—and recipes to share—that will have readers coming back for seconds.

WINNING CAMPAIGNS

RetailMeNot’s revamped blog increases site traffic by 55%, attracts new audiences

The team worked across departments to create a program that increased revenue and traffic. Its efforts won first place in the Blog category of PR Daily’s 2020 Content Marketing Awards.

THE WORKPLACE

Survey reveals that majority of employers will require vaccination

Research from Willis Towers shows that inoculation incentives are fading, and that leaders are split on whether mandates will harm or help retention.

THE FRIDAY REPORTER

Behind the scenes of nonprofit news organizations with Josh Kurtz

How does media relations change when working with nonprofit news outlets? Host Lisa Camooso Miller chats with founder Josh Kurtz about his Maryland Matters publication to find out.

CRISIS COMMUNICATIONS

5 top crises from 2021—and the warnings they offer for the year ahead

Here’s a look at the biggest PR and marketing mistakes from last year and some tips on how to keep your organization out of the headlines in 2022.

MARKETING

How PR and marketing can reach audiences that are working from home

For some comms pros, this new demographic of professionals commuting to the living room offers opportunities for engagement.

PR INDUSTRY

How to reverse the trend of women leaving the workforce

Here's how your organization can offer support to femaie employees--bolstering inclusion and driving business results.

DAILY SCOOP

Twitter CEO Jack Dorsey explains his departure, how companies can show empathy, and Lush cosmetics shuts down social media accounts

Also: TikTok launches #GivingSzn initiative for Giving Tuesday, Nissan unveils electric vehicle expansion plans, and more.

PR INDUSTRY

With the arrival of the Omicron variant, here’s how PR can be prepared

Consider these five rules to help meet the moment of a new wrinkle in the fight against the pandemic.

SOCIAL MEDIA

7 tips for navigating the new Instagram

Changes to the popular image-sharing platform offer new opportunities for brand managers and marketers.

THE CONSULTANT IS IN

How communicators can fight message fatigue in the workplace

While prioritizing your people might sound obvious, a new survey shows it’s harder than it looks.

DAILY SCOOP

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

Also: Goodwill refreshes online auction site for Cyber Monday, Meta delays end-to-end encryption plans, and more.

CONTENT MARKETING

5 content marketing hacks for busy writers

Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading.