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Best Practices in Sales & Marketing
Guiding your clients through a recession It's impossible to say what the real estate market will do in the next day, week or year. But the market has weathered recessions before and will again. Though the current environment seems tumultuous, help your clients see the long game. Full Story: REALTOR® Magazine/The Lounge (11/4)
Social experts on which platforms are the safest bet Social media experts share their thoughts on the safest social platforms for brands. Laundry Service's Jordan Fox thinks Meta is still the safest investment, Tipi Group's Will Jennings recommends marketers experiment with WeAre8 and BeReal, while Journey Further's Tom Ruff says the safest strategy is platform diversification. Full Story: The Drum (free registration) (11/7)
Just 8% of brands are "going too far" with the way they address political and societal issues while 69% are getting it "about right," according to consumers surveyed by StrawberryFrog and Dynata. Chip Walker, head of strategy and a partner at StrawberryFrog, explains two key components of effective social activism by brands: making sure there's a clear link to the business and that messaging is not simply partisan but aligns with brand values. Full Story: SmartBrief/Marketing (11/7)
Fannie Mae index tracks housing market confidence drain The Fannie Mae Home Purchase Sentiment Index in October finds growing pessimism regarding the housing market, with confidence at its lowest level since the index began tracking sentiment in 2011. "Amid persistently high home prices and unfavorable mortgage rates, the 'bad time to buy' component increased to a new survey high this month, while the 'good time to sell' component continued its downward trend," said Doug Duncan of Fannie Mae. Full Story: The Hill (11/7)
Elon Musk goes small after selling real estate portfolio After downsizing his $70 million Los Angeles residential real estate portfolio, billionaire Elon Musk claims a small rental in Texas as his primary residence and maintains a Boxable prefabricated unit for guests. Full Story: Homes & Gardens (11/7)
Technology & Innovations
Report: Consolidation wave coming to proptech sector A report by investment bank William Blair predicts consolidation among real estate technology companies, citing innovations that "seek to address all parts of the home-buying value chain and improve the experience of real estate agents, consumers and every other constituent in the massive ecosystem." Full Story: GlobeSt (free registration) (11/7)
Fair & Equitable Housing
Income calculation central to affordable housing debate Housing advocates are critical of New York City's use of the Area Median Income metric as a way to calculate eligibility for subsidized housing, with the New York Housing Conference calling the measurement's latest increase "wildly out of sync with the modest income increases experienced by renters." Full Story: Politico (11/7)
Legislation & Regulation
Goldman sees 'very plausible' path to soft landing A path to a soft landing, in which the Federal Reserve's monetary tightening curbs inflation without bringing a recession, remains "very plausible," Goldman Sachs Chief Economist Jan Hatzius says. The bank puts the odds of a recession during the next year at 35%, lower than forecasts from Wall Street peers. Full Story: BNN Bloomberg (Canada) (11/7)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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