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In sales, perception is everything Managing perceived value over price can be tricky, but sales teams need to master this skill before making initial contact with a prospective client, Alec Drake, president of Drake Media Group, writes. "People do not like to be wrong, so move to their perception side and find out what they think, how they feel, and what motivates them," Drake writes. Full Story: Radio Ink (1/16)
Video, creative data visualization strategies and personalization are three content trends marketers should follow this year, advises Tyler Bishop, chief marketing officer of Ezoic. Bishop points to Spotify Wrapped as an example of engaging audiences with data visualization and offers tips on how to maximize all three trends. Full Story: SmartBrief/Marketing (1/18)
Wellness features prized by buyers Wellness is a priority for buyers, leading builders and designers to focus on nontoxic materials and antimicrobial surfaces as attractive features. Touchless toilets and meditation rooms are trending as well. Full Story: Forbes (tiered subscription model) (1/17)
Luxury apartment sales in New York City face headwinds New York City's market for luxury apartments is slowing due in part to rising interest rates and a tepid bonus season for Wall Street brokers who often use these lump sums for down payments. However, prices in the luxury segment still rose significantly faster than in the broader market last year, says real estate appraiser Jonathan Miller. Full Story: The Wall Street Journal (1/17)
Actor and media company owner Ryan Reynolds says in a commercial that he asked ChatGPT to extol the benefits of Mint Mobile and then read the resulting script for the audience. Reynolds called the information "mildly terrifying, but compelling," giving sales and marketing staff a peek into one way that artificial intelligence can work for them. Full Story: HubSpot (1/17)
Fair & Equitable Housing
Slowdown no cure-all for housing insecurity, experts say Rising home values in recent years priced many Americans out of the market, but the current slowdown and construction pipeline could bring these buyers back. At the same time, rent increases and pandemic-related challenges have increased housing insecurity across the country. Full Story: Newsweek (tiered subscription model) (1/18)
Legislation & Regulation
Fed seeks climate risk information from banks The Federal Reserve wants six of the largest banks to provide information by July 31 on how various scenarios related to climate change and the green economy affect operations. "The Fed has narrow, but important, responsibilities regarding climate-related financial risks—to ensure that banks understand and manage their material risks, including the financial risks from climate change," Vice Chair for Supervision Michael Barr says. Full Story: Reuters (1/17)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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