Hi John,

Social platforms are the top discovery source of new brands and products for over half of Gen Z shoppers, according to EMARKETER data. That’s more than double the share of older cohorts.

Our latest Top Charts collection, “5 Charts on the Modern Shopper Journey,” explores the evolving retail landscape as consumers navigate between physical and digital touchpoints. Explore what factors drive consumer behavior, including search’s continued dominant role in product research, how sponsored content drives purchase decisions, and more.

Sincerely,
Arielle Feger
Senior Analyst, Media Content
EMARKETER 

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