| | | Your Guide to a Top-Shelf Application
| | Brands That Matter showcases brands that are more than the products they sell or the services they provide, that have achieved relevance through cultural impact and social engagement, and whose branding authentically communicates their missions and ideals.
Here are some things to consider as you craft your application: Categories - There are 30 different categories that are judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Relevancy - We want to know what your customers get from you that they don't get from anyone else in the market. Cultural Impact - We want to hear about the positive impact your brand has had on your industry, and the culture at large. How has your work influenced, impacted, or informed culture? Ingenuity - While we do ask entries be limited to brand actions in the past 12 months, your submission can range from conceptual to just-launched to fully operations, as long as they're bold, new, and innovative. Business Impact - We want to see the numbers, data, and performance indicators, but the key is to share not just what your brand is doing to sell more product, but also the metrics that prove how you're improving revenue, winning hearts and minds, or other data that help illuminate your brand's success! | | | | FINAL DEADLINE: APRIL 14 ($895) |
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| | | | | | | | Brand Exposure | Be seen and evaluated by
Fast Company editors and reporters |
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| | | Publicity | | Appear in the November issue of Fast Company and on FastCompany.com |
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| | | | | | Recognition | | Speaking opportunities at Fast Company events and exclusive invitations to influencer-only events |
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| | | Exclusivity | | Gain entry into this bold community of creative thinkers and professionals |
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| | | | | | | | There are 30 categories. Entries are judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Multiple honorees will be named in each category. | | | | AI and Data | | Tech in the artificial intelligence, data science, and machine learning spaces highlighting and communicating brand purpose | | | | Consumer (B2C) | | Be honored in a special list that recognizes brands that provide products and services to consumers | | | | Current Events | | Special recognition for brands that initiated a high-impact response to major news and significant events in 2022, such as climate change, voting rights, and more | | | | Education | | Brands demonstrating purpose and elevating the learning space | | | | Energy | | Brands in the power, fuel, and renewables ecosystem that demonstrate impact and purpose | | | | Family of Brands NEW | | More than a parent company, but stewards of the brands we love | | | | Fashion | | Brands in the apparel, beauty, accessories, textiles and related businesses that show cultural impact and purpose | | | | Finance | | Banking, fintech, and financial services whose brands that are about more than the bottom line | | | | Food | | Agribusinesses, restaurants, consumer goods, and other brands serving up purpose and broad cultural relevance | | | | General Excellence NEW | | The most culturally-relevant brands with no specific category restrictions | | | | Health and Wellness | | Brands in fitness, self-care, medicine, and pharmaceuticals that improve body and mind |
| | | Home NEW | | Brands that bring added purpose to where we live | | | | Luxury NEW | | Brands with value far beyond the price tag | | | | Media/Advertising NEW | | In a fragmented information landscape, these brands craft culture | | | | Not-for-Profit | | Be honored in a special list that recognizes brands in the nonprofit, philanthropic, or NGO (nongovernmental organization) space | | | | Pets NEW | | Brands bringing cultural impact to animal companionship | | | | Public Service | | Brands whose messages raise public awareness or offer educational information for the betterment of society | | | | Retail | | Brands showing purpose beyond the digital or physical storefront | | | | Security | | Brands that show purpose and differentiation as they help protect companies and consumers from digital warfare and privacy threats | | | | Sports | | Purpose-driven brands scoring in the world of professional and recreational sports | | | | Transportation NEW | | Brands that are shaping the ways we move around | | | | Workplace | | Enterprise software, design, real estate, and related brands elevating engagement to the physical and virtual office |
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| | | | | | | Brands That Matter International | | Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement | | Brands That Matter United States | | Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement | | | | | | | Small Business (Fewer Than 100 Employees) | | Be honored in a special list that recognizes products, projects, or services by companies that have fewer than 100 employees | | Midsize Businesses (100–999 Employees) | | Be honored in a special list that recognizes products, projects, or services by companies that have between 100 and 999 employees | | Large Business (1,000+ Employees) | | Be honored in a special list that recognizes products, projects, or services by companies that have more than 1,000 employees | | | | | | | On the Rise: 0–4 Years in Business | | Be honored in a special list that recognizes products, projects, or services by companies that have been in business less than 4 years | | Established Excellence: 5–14 Years in Business | | Be honored in a special list that recognizes products, projects, or services by companies that have been in business between 5 and 14 Years | | Enduring Impact: 15+ Years in Business | | Be honored in a special list that recognizes products, projects, or services by companies that have been in business 15 years or more |
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| | | | | | FINAL DEADLINE: APRIL 14 | | |
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