The effectiveness of your Email Marketing relies on you staying on top of your game. Just like any combat or sport, the best defense is a good offence. So, avoiding pitfalls should be your goal.
In this article we will discuss the top 5 pitfalls to avoid so you not only stay on top but ahead of your game as well.
1. Purchase Mailing Lists
By purchasing mailing lists, you are certain to be doomed from the start. The many risks you will run into will prove to be too difficult to undo. From poor quality lists to targeting the incorrect audience, this will not only damage your brand but it will also mark you as a spammer.
It has also become illegal to send unsolicited emails. Especially in the EU where the General Data Protection Regulation (GDPR) has been introduced. Permission must be granted to add someone to your mailing list.
There really is no advantage in purchasing mailing lists, so avoid this at all cost. At MarketingPlatform we don’t accept customers with purchased lists, nor should you.
