See what eMarketer content was hot in 2017 – plus, get a preview of the newest research to be released in the coming year! Request a quote to learn about ways to gain access to all eMarketer research.
| | | Top Reports of 2017 – and a 2018 Preview | | From our Facebook advertising report to our country-by-country reviews, this is the content that our eMarketer PRO customers read most in 2017. Plus, get a sneak peek at the research we’ll be releasing in the coming year.
Will you need any of these reports? Connect with a member of our team today to learn how to gain access with PRO. 10 MOST POPULAR REPORTS OF 2017
1. The Global Media Intelligence Report
In 2017, no aspect of business or communication remains entirely independent of digital media. Advertisers, marketers, content owners and retailers—just to name a few—now operate in a world where digital devices and platforms continue to evolve at astonishing speed. Though most traditional media still retain significant audiences, consumers are increasingly combining traditional and digital media to access information and entertainment, buy products and services, and to communicate with family, friends, businesses and other organizations. Read more »
| 2. Global Ecommerce Platforms 2017: A Country-by-Country Review of the Top Retail Ecommerce Sites
From research to purchase, digital platforms play an important role in consumers’ shopping journeys. This report examines the use of the leading retail ecommerce platforms in major markets in Asia-Pacific, Europe, Latin America, the Middle East and Africa, and North America. Read more » | 3. Q2 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
This is the latest installment in an ongoing series of quarterly video ecosystem overviews focusing on monetization, audience, platforms and content. Our goal is to provide a summary of key developments each quarter on a need-to-know basis. Read more » | 4. US Millennial Shoppers 2017: How a Digitally Native Generation Is Changing Retail
The youngest millennials are on the cusp of college, while the oldest have already started to plan for their children’s college years. But regardless of the age range, millennials as a whole all grew up with the internet—the first generation to do so—which has influenced the way they shop. Read more » | 5. Facebook Advertising 2017: Five Factors that Could Rein in Future Growth
Since 2012, News Feed ads have been the center of Facebook’s business. But the number of ads the company can show there is approaching its upper limit. As Facebook looks to new formats such as mid-roll video ads and messaging ads, concerns remain over video ad engagement, measurement and more. This report, based on extensive interviews with marketers and ad agency executives, digs into five factors that could impact future growth—and what marketers need to know about them. Read more »
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| | 6. Digital Transformation 2017: Disrupting 'Business as Usual'
For several years, business leaders have been abuzz about digital transformation. But as much as the phrase gets thrown around, many executives and other employees may still lack an understanding of what it means to digitally transform their company—and what that transformation will require. Read more » | | 7. US Time Spent with Media: eMarketer's Updated Estimates and Forecast for 2014–2019
eMarketer estimates that US adults will average 12 hours 7 minutes of media usage per day this year, up 3 minutes from 2016. Time spent with mobile will account for nearly all of the increase. Read more »
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8. US Digital Display Advertising Trends 2017: Nine Things Changing the Way Buyers and Sellers Do Business
2016 proved to be a banner year for digital display advertising in the US. As 2017 unfolds, display will see new areas of innovation, in spite of continued frustrations over transparency and other stubborn issues. Read more »
| | 9. 10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers
For a hard-working marketer, what would the holiday season be without predictions about trends in ad transparency, generational targeting and blockchain? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018. Read more » |
10. Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
US digital video ad spending topped $10 billion in 2016 and is on track to approach $18 billion by 2020. This sustained growth makes video one of the brightest spots in the digital advertising market, but has also created several difficult problems that industry practitioners are working to solve: ad blocking, fraud, a profusion of low-quality inventory and increasingly ineffective use of TV-style advertising on digital platforms. Read more »
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| UPCOMING 2018 REPORTS
»Mobile Measurement and Mobile Targeting
| »Worldwide Retail and Ecommerce
| »Western Europe Key Digital Trends for 2018
| »Digital Video New Technology and Security
| »CPG Brands and Digital
| »Worldwide Social Network Users
| »APAC Tech Leaders StatPack
| »Brand Safety 2018
| »B2B Content Marketing
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