REALTORS® give $1.5M to aid Maui wildfire recovery | Educational mindset helps your business grow | Telling your story digitally goes way behind a website
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Telling your story digitally goes way behind a website The scope of digital marketing goes beyond the traditional website. In this article, columnist Rieva Lesonsky highlights techniques such as social media marketing and branded apps and encourages retailers to tell their story because "[c]onsumers crave authentic interaction with businesses." Full Story: Small Business Trends (8/12)
Why it's probably time to create a marketing video If your small business doesn't yet have a marketing video, it's probably time. A good reason might be expressing a concept that's difficult to put into words, Rob Starr writes, but there might be more pressing circumstances, such as a public relations disaster or an emergency product recall. Full Story: Small Business Trends (8/13)
Real Estate Trends
Top 10 places to buy a vacation home Investment properties in beachside communities offer the highest ROI potential, a new analysis shows. Here are the most profitable hotspots this year. Full Story: REALTOR® Magazine (8/14)
Pandemic drives in-home bar trend Many homeowners built out bars within their homes for hosting guests during the coronavirus pandemic. Seating and layout are important factors to consider when pursuing a home bar project. Full Story: Mansion Global (8/13)
Concrete can transform interior spaces Ubiquitous in outdoor spaces, concrete is increasingly being used in "industrial interior design," which combines its pragmatism with style via new designs and casting methods, writes Beth Williams, a construction manager at Cleanwrap Interior Protection Systems. Concrete can be a cost-effective alternative and its versatility allows customization in various design styles, with Williams highlighting concrete's ability to transform floors and walls, kitchens and bathrooms and other spaces. Full Story: For Construction Pros (8/11)
Technology & Innovations
Survey: Small businesses can benefit from AI, too Constant Contact reports that 91% of small businesses using AI consider the experience a success, mainly because of time saved and the reduction of manual mistakes. "Social media, content, and email campaign creation are the most common areas we typically see SMBs using these technologies," Constant Contact's Russ Morton says of the survey. Full Story: Forbes (tiered subscription model) (8/9)
Business Wellness
How small businesses can compete for the best talent Small businesses can compete with giants in the race for talent if they display qualities appealing to job applicants, writes Cynthia Kay, head of the media production company bearing her name. Kay's keys: Offering less rigid work schedules, not tying people to the same specific tasks and giving younger newcomers a chance to be "part of the process." Full Story: Entrepreneur (8/11)
Fair & Equitable Housing
"Snob zoning" called a barrier to opportunity Author Richard Kahlenberg's new book "Excluded" takes on "snob zoning," exclusionary laws based in racism and NIMBYism that can limit access to housing where jobs are available. Kahlenberg sees a federal Economic Fair Housing Act as a possible solution. Full Story: Smart Cities Dive (8/10)
Legislation & Regulation
Maturing corporate debt poses challenge for US economy US companies are facing the maturity of $1.8 trillion in corporate debt over the next two years, with $790 billion due in 2024 and $1.07 trillion in 2025, according to Goldman Sachs. The situation could lead to higher debt servicing costs as interest rates remain elevated, potentially impacting corporate revenue and the US job market. Full Story: Yahoo/Finance (8/8)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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