Natural Retail Today
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DECEMBER 13, 2024







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What started during the COVID-19 pandemic as Industry Health Monitor has transformed through the years to Monitor, a newsy column about the natural products industry, consumer behavior and more. Below, we present the 10 most popular Monitor columns published this year.
Monitor: As ’shrooms boom, science starts to catch up
A Northumbria University researcher pioneers clinical trials on the effects of lion’s mane, calls for more. See what she has to say.
Full article
Monitor: Consumer trust in supplements grew after pandemic
New consumer research shows that trust in supplements grew post-pandemic, even after sales growth slowed in wake of the "COVID boom." Find out more.
Full article
Monitor: Dietary supplement sales nearly even in 3 biggest channels
Pandemic-era habits have increased sales in E-commerce and Mass Market channels, hurting share at natural and standalone retailers. See NBJ’s data.
Full article
Monitor: 'Sports' a low priority for sports nutrition consumers
NBJ’s new Sports Nutrition and Weight Management Report finds consumers seek sports nutrition for general health more than performance. Find out more.
Full article
Monitor: As ’shrooms boom, science starts to catch up
A Northumbria University researcher pioneers clinical trials on the effects of lion’s mane, calls for more. See what she has to say.
Full article

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Monitor: Medicine challenges 'carnivore' diet social media hype
“Meatfluencers” evangelize on behalf of a meat-only diet on social media. Find out why the medical establishment rejects the fad.
Full article
Monitor: Functional beverages need to be beneficial—and transparent
Consumers deserve to know what beneficial ingredients their functional foods and beverages include. See how the industry can prevent fairydusting.
Full article
Monitor: Get to know Gen Z, a bright spot on the horizon for the natural and organic CPG industry
Thoughtful and more in touch with their emotions and desires than older generations, values-based Gen Zers represent a true bright spot in the natural and organic products industry’s future. Get to know them.
Full article
Certifications matter less to shoppers than to the natural products industry
Consumers don’t prioritize seals such as USDA Organic and Non-GMO Project Verified, so it’s vital that brands and retailers educate them. Learn more.
Full article
Monitor: Consumers care about heart health, show little interest in product claims
Brands and retailers can fill the void with education efforts, links to American Heart Association website. Learn more about recent survey results.
Full article

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