The next TVOT CONNECT will take place TOMORROW, Thursday, September 21st (2:00PM Eastern/11:00AM Pacific). Register for your free pass here: https://lnkd.in/gtZ2KYaB (Zoom registration required).
This weekâs get-together will feature special guests, Diana Horowitz, CRO and Co-COO of Driver Studios, and Jesse Redniss, CEO of Qonsent, exploring the issue of Brand Safety with co-hosts, Tracy Swedlow (ITVT/TVOT) and Colin Dixon (nScreenMedia).
âThe term âBrand Safety,ââ Jesse writes, âmeans many things to different parties and businesses today. For the Video Publisher and MadTech world, this term can apply to:
Sensitive content (sexual, religious, age-restricted etc..) environmentspolitical contentCOPPA-compliantHIPAA-compliantSensitive location data and informationThe impact of PII data collection and privacy legislation on advertising, marketing and audience development.
Navigating through these issues is no small task and can have a major impact on your CTV and Streaming Video business strategy and operations. In this session, weâll explore some of these topics and discuss:
The role of the âBrandâ and common concerns that various brands have in protecting their business and consumers.Various technologies and strategies being deployed.How should we understand the evolving world of COPPA, and what are best-in-class examples of what works?How does the rise in CTV and co-viewing change the game and create new opportunities?Which technologies enable responsible viewing and data collection?Near-term and long-term impacts on how businesses are operating today.â
TVOT CONNECT is a new, weekly, online, TV-industry membership community from ITVT/TVOT and nScreenMedia that aims to encourage conversation, debate, networking and collaboration across all sectors of the advanced-TV space. The membership fee is $40 per month; however, the initial sessions are being offered to ITVT and nScreenMedia readers free of charge (visit our membership page hereto sign up to secure your subscription to keep it going after our first month).
TVOT CONNECT sessions take place on Thursdays at 2:00PM Eastern/11:00AM Pacific using Zoom. Members first have an opportunity to briefly introduce themselves, their current work and their areas of expertise; this is followed by an interview with one or more prominent industry leaders, featuring audience Q&A; finally, members are able to access discussion rooms where they can share their thoughts on the dayâs interview and network with their peers.
In addition, one session per month features the presentation of new, original research by Colin Dixon, Founder and Chief Analyst of nScreenMedia.
9/21: Brand Safety â Diana Horowitz, CRO and Co-COO of Driver Studios, and Jesse Redniss, CEO of Qonsent, on Brand Safety.
9/28: Comcast/Effectv Viewer Report â Rick Mandler, Head of Marketing, Insights and Client Experience at Comcast Advertising/Effectv, will join us to talk about the latest âEffectv TV Viewership Report,â scheduled for release that same day.
10/5: Sports/Interactivity â Pete Scott & Dolby Executives
10/8: Branded Entertainment/Shoppable TV â Chris Pizzurro, Co-Founder of Leap Media, LLC
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. We also offer many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at [email protected].
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