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click here | Shopper Marketing Forum's virtual thought leadership series starts tomorrow! Tom Szaky, the founder & CEO of TerraCycle, the company behind Loop, will kick off the free webinar series that will bring together shopper marketing, brand and retail experts to help inform forward planning. Learn how shopper behaviour is changing and how brands are reacting to major upheaval. May 14 - May 28 Tune in Tuesdays & Thursdays @ 2pm EDT Free to attend! Arrive early, capacity is limited. |
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| | Tom Szaky Founder and CEO, TerraCycle Tom Szaky has solved a sustainability problem - how to make reusability manageable for the masses. With the Fall 2020 launch of Loop in Canada, household products that stymied eco packaging efforts will now come in reusable options. With more and more companies joining the Loop movement, it is poised to be a big path-to-purchase disruptor, but the pandemic has paused some sustainability efforts. Learn what impact COVID-19 has had on Loop, how it is growing in its existing markets, and how quickly escalating climate concerns means shopper marketers need to change to keep up with the sustainable consumer. |
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