[Today’s Events] Identity, Data, and B2B Commerce

Learn with industry experts - Hi John,

Please join us today for two educational events.

First, Sam Ngo, director of product marketing at BlueConic, and Nicole Perrin, former eMarketer principal analyst at Insider Intelligence, will discuss the future of data strategy and the challenges to consider when navigating privacy regulations and third-party cookie deprecation.

Tune in to our eMarketer One-on-One, sponsored content from BlueConic, and learn:

The role of identity and how technology fits into today’s privacy-first era How companies, especially in industries that historically lack access to customer data, can build first-party data assets Where second-party data can fit into future data strategies Plus! Three things that leaders can do now to kick off their data strategy planning

Reserve your seat to watch today, Tuesday, September 21 at 11am ET.

Next, join our live Tech-Talk Webinar, “B2B Ecommerce: Uncover the Full Potential of Your Customer Data,” sponsored content jointly presented by ITX Corp. and Edgeworth Analytics. You’ll hear from Melissa Royo, director, data science, ITX Corp., and John H. Johnson, PhD, CEO and co-founder, Edgeworth Economics and Edgeworth Analytics. Learn how to:

Map and compare your data capabilities to those of your peers Derive value from your ecommerce investments as buyer behaviors and data shift Frame data-oriented questions to guide your analyses Avoid common traps of using your internal data

Reserve your seat now to join us today, Tuesday, September 21 at 2pm ET.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers. Thank you!

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