Data clean rooms — as they’re otherwise known — are a repository of sorts where advertisers like Activision are able to get the benefits of sharing their data (think emails or device IDs) with data from media owners without the hang-ups of doing so.
| Marketers at Activision are taking a cautious approach to how they share data — they’re establishing safe havens for moving it between different media owners and platforms. Here’s a look at how they’re creating data clean rooms. Read more below. Data clean rooms — as they’re otherwise known — are a repository of sorts where advertisers like Activision are able to get the benefits of sharing their data (think emails or device IDs) with data from media owners without the hang-ups of doing so. Shopify's Shop Pay option will compete with Amazon’s one-click buying button, potentially making it an even bigger competitor to the e-commerce giant. As a digital video platform, Instagram has not necessarily carved out a niche among video publishers and individual video creators. But that may be becoming more of a feature than a bug. Explore more in this week’s Digiday+ Future of TV Briefing. The UK's Channel 4 is betting on a sophisticated data sharing process to score ad revenue from advertisers with lots of customer data but serious privacy and security concerns. Global advertiser believes NFTs can go far beyond the hype. For AB InBev’s marketers, it starts with virtual horse racing. BuzzFeed is testing to see if user-generated content could identify new areas of coverage for its staff, and bring in niche audiences, with a new summer program that could pay a contributor up to $10,000 for a viral post. In the latest of our Confessions series we spoke to a CEO about the tough decisions they face on whether to mandate vaccinations for their workforces. Social media platforms are rolling out the red carpet for creators, in hopes of capitalizing on the growing creator economy. Other things to know about Join a select group of 50 senior marketing leaders, including CMOs from Shake Shack, Lenovo and American Eagle, at Digiday Media's CMO Summit LIVE. Hear from experts at Instacart and LiveIntent on July 14 at 12 p.m. EDT as they unpack ways that retailers are commercializing and monetizing their first-party audience data and driving brand success stories. Sponsored by LiveIntent. New research shows that more than half of surveyed marketers are unable to identify customers on their website. Sponsored by Mapp. | | |
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