| | Preparing employees for change is a “make or break” factor but it rarely gets the amount of planning time it requires. In fact, research from McKinsey and Company shows that 70% of all transformations fail due to many human-related factors such as poor communication, lack of participation and buy-in, enough training or resources. Read more.
Go deeper with subscriber reports: Change Management for Marketers |
|
|
|
| This in-depth briefing will explore how a convergence of technological developments and new audio formats has prompted the “audio renaissance”, as well as why digital radio is enjoying record revenue levels in 2019. It will also look at how new audio media like podcasting changed what listeners have come to expect from audio advertising, and why these new ad formats are believed to be so effective. Read more |
|
| This week’s digital stats roundup includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising. Read more |
|
| Nordstom will accept returns made from competitors, including Macy’s and Kohl’s, at its new Nordstrom Local store, which opened last week in the Upper East Side of New York City. Read more |
|
|
| Digital Transformation Monthly – September 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends. |
Short Guide to: Mobile Marketing Best Practice
Econsultancy's new Short Guides offer digestible versions of our comprehensive reports - ideal for when you need the insight but are short on time. In this short guide we'll cover three key themes to help you deliver better mobile experiences for your customers and improve the performance of your mobile marketing activity. |
Social Media Strategy Best Practice Guide
This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications. |
|
|
|
| | Join Econsultancy and Sitecore for this enlightening webinar exploring one of marketing's toughest challenges — getting executive buy-in for your digital transformation. Based on interviews with CMOs, CEOs, CIO, CFOs and Heads of Sales, our research tells us that although over 40% of CMOs are responsible for leading successful digital transformation initiatives within their organization, they lack buying power. We’ll discuss how CMOs can do a better job at speaking the language of their executive counterparts to show what’s in it for them. |
| |
|
|
Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
+44 20 7970 4322 | | Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
+1 212 971-0630 | | Econsultancy Singapore
International Plaza
10 Anson Road, #36-01
Singapore, 079903
+65 6909 9510 |
|
|
|
|
| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
You are receiving this email to [email protected] as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.
Econsultancy is part of Xeim Limited, part of the Centaur Media plc group.
Registered in England and Wales with number 5243851.
Registered office at Wells Point, 79 Wells Street, London W1T 3QN.
Copyright © 2019 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. |
|
|
|
| | |
|
