Tips to communicate like a professional | 'My best online prospecting idea' | What matters to Generation Z consumers?
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July 19, 2023
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Avoid jargon. Recap the takeaways after a conversation. Those are some of the best practices for communicating not only with clients, but also your brokers and colleagues.
Full Story: REALTOR® Magazine/The Lounge (7/10) 
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Best Practices in Sales & Marketing
Hear from three real estate professionals about how they generate leads online.
Full Story: REALTOR® Magazine (7/19) 
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What matters to Generation Z consumers?
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Generation Z evaluates businesses based on sustainability, brand values, and advice from family and friends, among other factors, small-business expert Rieva Lesonsky writes. As the oldest Gen Zers enter the workforce, businesses that want to sell to them should also understand how they use technology, from mobile devices to the metaverse and buy now, pay later tools, Lesonsky notes.
Full Story: AllBusiness (7/18) 
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Some marketers say Meta's Threads app is a viable Twitter competitor, while others are concerned amid complaints about users' feeds and privacy concerns. Experts urge brands testing Threads to remember they're often reaching Instagram users who aren't used to the text-heavy approach, and suggest strategies may differ given the longer text and video allowances.
Full Story: The Drum (free registration) (7/17) 
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Real Estate Trends
Advancements in lighting technology provide homeowners with energy efficiency, improved security and potential health benefits.
Full Story: REALTOR® Magazine (7/13) 
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Florida's Scenic Highway 30A, once a relatively unknown stretch, has transformed into one of the state's most sought-after rental markets. Known as the "Hamptons of the South," luxury vacation properties along this highway are now fetching thousands per night.
Full Story: The Wall Street Journal (7/19) 
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Technology & Innovations
AI has several roles to play in construction that augment human intellect, including helping make the design process more efficient, writes Branko Miletic. Workplace safety monitoring is enhanced by AI, which also helps make construction materials more sustainable, improves cost management and can help increase productivity, Miletic writes.
Full Story: Architecture & Design (Australia) (7/18) 
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Could the siren song of AI be a spending trap?
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The stampede toward generative AI solutions is a trap for executives who might overspend for fear of missing out, argues Andrew Binns. "The key to running business experiments is to only spend as much as you need to learn whether your assumptions are correct, or more likely, where you are wrong and need to adapt," Binns writes.
Full Story: Forbes (tiered subscription model) (7/17) 
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Fair & Equitable Housing
Operation Homefront, a national organization providing support services to military veterans and their families, is launching a new transitional housing program for veterans in Bentonville, Ark. The program aims to address some of the challenges veterans face in the housing market.
Full Story: KUAF-FM (Fayetteville, Ark.) (7/17) 
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Legislation & Regulation
Banks including JPMorgan Chase, Goldman Sachs, Morgan Stanley and HSBC are abandoning bullish dollar calls following last week's substantial drop in inflation. Analysts increasingly believe a potential "soft landing" of the U.S. economy will keep the Federal Reserve from raising rates much further.
Full Story: Financial Times (7/18) 
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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