| | | | | Hi Friend, I’m reaching out to remind you that the final deadline for Fast Company’s Innovation by Design Awards is quickly approaching. You have until Friday, April 29th, to submit an application. Below are some helpful tips to consider when submitting your Innovation by Design application: Clearly articulate the problem your project is trying to solve. Good design is about meeting needs. What unmet need does your design address? It can be big or small, or somewhere in between. Explain why your solution is the best one. Our reviewers aren’t looking for novelty for novelty’s sake. We want original work that is rooted in specific user insights, whether it’s a groundbreaking new product or a significant update to a time-honored design. Show us the impact. Show, don’t tell. Provide hard numbers and facts. If your design is a prototype, concept, or student project, walk us through the potential impact, being as precise as possible. Less is more. Avoid jargon and alphabet soup. Our reviewers and jurors come from a cross section of backgrounds and areas of expertise, and the clearer and simpler the language in your application, the better they’ll be able to grasp your ideas. For additional tips on your Innovation by Design application, visit here. If you're ready to submit your application, click here. I also wanted to let you know that next Tuesday, April 19th, at 4:00 p.m. ET, I will be hosting a special Q&A session to answer any questions you might have regarding your application and to learn more about what our judges are looking for. RSVP here to attend. I look forward to reviewing your applications! Best, Suzanne LaBarre Senior Editor Fast Company | | | |
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