“Words such as ‘Black’, ‘LGBTQ’ or ‘Muslim’ should never feature on a blocklist but often do.”
| Keyword blocking, the industry’s enduring pain point, has a far harsher impact on publishers catering to Black and minority audiences, according to publishers, media networks and brand safety businesses. "Words such as 'black', 'LGBTQ' or 'Muslim' should never feature on a blocklist but often do, having been put there five years ago," said one U.K. news publisher. And last year, incorrect keyword blocking cost U.S. publishers $2.8 billion. Read more below. Media executives at mainstream news outlets say they lose between 10% and 30% of ad revenue from bloated and blanket keyword blocklists. For Digiday+ members, HBO’s efforts to expand from TV into streaming have ensnarled HBO Max’s debut, creating a dense cluster of HBO-branded streaming services that WarnerMedia is trying to untangle. Even with the multiple on-going crises, advertising forecasts this week predicted that political advertising will hit an all-time high this year. Also for Digiday+ members, Crocs' marketing strategy has needed to change from the norm, however having three months to get the team's feet back on the ground, EMEA marketing director Yann Le Bozec said that they are prepared for the new normal. Other things to know about ICYMI: On a recent episode of The New Normal, Chad Mumm, svp of entertainment at Vox Media Studios, discussed how Vox developed new video programming remotely as well as the responsibility Vox has for diversity on the screen and behind the scenes. Take a look at these insights and watch the full video recording here. Join IAS, Roku, Digiday, and Dentsu as we explore the state of connected TV and how the current global coronavirus pandemic is shaping consumer behaviors, digital trends, and the future of cross-screen advertising. Sponsored by IAS. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | How Crocs is keeping its marketing strategy active on social | | Crocs’ marketing strategy has needed to change from the norm, given the current climate, however having three months to get the team’s feet back on the ground, EMEA marketing director Yann Le Bozec said that they are prepared for the new normal. | | |
howdy! howdy! | Subscriptions | | ‘We don’t need your clicks’: The Dispatch co-founder Steve Hayes on bucking the attention economy | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The attention economy hasn’t just proven to be a losing proposition for media businesses financially. It also encourages quick, outrage-based political coverage that thrives off of (and feeds) poor governance, according to Steve Hayes, CEO and co-founder of the Dispatch. “Everything we’re seeing in our politics has an emphasis on performance,” Hayes […] |
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