Time, Bloomberg and Semafor are all-in on events next year.
| Time has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor towards events revenue heading into 2024. Additional coverage: Despite some issues that were challenging for TikTok this year, it also had a lot to be pleased about. In the struggle between the holding company model and the independent’s way of the agency business, it appears the independent side came out just a bit ahead this year, thanks to the ability to stay nimble and not be bogged down by large amounts of debt. This week’s Digiday+ Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2023. Other things to know about The Future Leader Awards recognize the next generation of leaders making a name for themselves across media, marketing, fashion, beauty and retail. Enter by February 2 to secure the best rate on entries. Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior. Sponsored by Kochava. In the same way that gamers present differing attitudes, demographics and spending habits, advertisers are recognizing that different types of gamers, those playing first-person shooters versus social simulations, for example, want to see different types of product marketing. Sponsored by Overwolf. | | |
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