While government regulators can enforce laws against individual companies, browser makers can take unilateral actions that have a sweeping effect on the advertising industry.
howdy! | Sponsored by Bannerflow | | The state of in-housing: Defining how marketing teams evolve | | New research, including interviews with Sky, Getty Images, The Times and Telenor, provides a year-on-year look at in-housing’s effect on creativity, agency transparency and return on investment. Download the guide here. | | |
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howdy! | | | What a $5.6m Super Bowl buy can purchase in digital media in 2020 | | Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year’s tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of “The Bachelor” influencers. | | |
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