TikTok’s latest growth strategy — TikTok Rewards — lets users “redeem points for cool prizes to your favorite stores,” according to the app.
| In today's edition of the Digiday Daily, we're jumping off of yesterday's TikTok piece and exploring what new changes are in-store on the video app. Also, learn about how legacy news publishers have been adapting their sports-only paid subscription products and listen to this week's episode of Digiday's podcast, which features editor-in-chief of GQ Will Welch discussing the new GQ. Read more below. TikTok’s latest growth strategy is called TikTok Rewards, and lets users “redeem points for cool prizes to your favorite stores,” according to the app’s notification. Now that the pent-up demand for sports-only subscription products, legacy news publishers are adapting their products to deal with the tough part of winning more marginal subscribers and keeping their existing ones. In the latest Digiday's podcast episode, editor-in-chief of GQ Will Welch discusses the new GQ, the evolving role of a magazine editor and the cultural shift taking place in men's fashion. Other things to know about The advanced TV advertising market is fragmented across media companies, pay-TV providers, connected TV platforms and ad tech intermediaries. Learn how to navigate it and come out on top at Digiday Hot Topic: Advanced TV. Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service? Sponsored by zoovu. | | |
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| Modern Newsroom | | GQ’s Will Welch: Media needs to go niche to stand out | | In this week's episode of Digiday's podcast, editor-in-chief Brian Morrissey sits down with GQ's Will Welch to discuss the new GQ, the evolving role of a magazine editor and the cultural shift taking place in men's fashion. |
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