A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn't happened. Additional coverage: - With the calendar flipping to spring, do publishers feel like the economic conditions are starting to thaw or do they expect the second quarter to be similarly frigid? Hear what Digiday Publishing Summit attendees had to say on the topic.
- Forbes and The Daily Beast have shed the silo-model when it comes to how their revenue teams operate.
- Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" (Twitter, Snapchat, Pinterest, etc.) has been somewhat erratic over the last year.
- Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
- As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.
- Independent real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers.
- Our most read story this week: Netflix's CPM is still under media buyers' skin months into its disjointed push into advertising.
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| Top Stories |  | | Ivy Liu |
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| | | | | A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened. | | |
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howdy! | | | | | With the calendar flipping to spring, do publishers feel like the economic conditions are starting to thaw or do they expect the second quarter to be similarly frigid? | | |
| | | | | As CTV audiences engage across an expanding array of touchpoints, brands are seeking measurement and analytics solutions that can keep pace with the entire omnichannel customer journey. | | |
| Advertisement |  | | |
howdy! | | | | | Forbes and The Daily Beast have shed the silo-model when it comes to how their revenue teams operate. | | |
| | | | | Specialty retail has a much different mix of customer journeys and omnichannel sales than CPG brands, but RMN activations are still effective. | | |
howdy! | | | | | Digiday+ Research surveyed over 100 agency professionals, and found that agency clients’ approach to the channels categorized as “other social platforms” has been somewhat erratic over the last year. | | |
| Advertisement |  | | |
| | | | | As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. | | |
howdy! | | | | | Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management. | | |
howdy! | | | | | As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness. | | |
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