Other things to know about Recognize your team's efforts in modernizing the media landscape with the Digiday Media Buying and Planning Awards. Explore this year's categories and enter by October 25 to secure the best rate. Marketers are focusing on building meaningful connections with audiences by anticipating consumer trends and understanding what’s on their minds. Sponsored by Experian. The integration of retail media's data-driven insights with CTV's immersive ad experience is creating a powerful advertising opportunity. Sponsored by TripleLift.
While some observers felt like there were no “bombshells” during the testimony, there was still a sense of vindication that some evidence has come to light.
Join this virtual event on October 22 at 1 p.m. ET to learn how ad sales teams are leveraging AI work management and productivity tools for streamlined, transparent workflows.
To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback.
More than half of the streaming ad dollars committed with Disney in this year’s upfront will be transacted programmatically, Disney’s Jamie Power said in a live Digiday Podcast recording.
