TikTok's new 'Stories' feature, behind the scenes with Bustle Digital

DAILY SCOOP

USAA downplays $140M government fine, TikTok expands new ‘Stories’ feature and Netflix’s power revealed with Formula 1 partnership

Also: Mattress Firm releases branded podcast about sleep.

THE FRIDAY REPORTER

Bustle Digital’s president offers glimpse of the digital news business

Jason Wagenheim explains how his Bustle, Gawker and others in his portfolio have weather the everchanging media landscape.

PR INDUSTRY

How PR agencies should answer the question, ‘Did they help?’

Actions matter more than words—and agencies should think about how they can stand with clients to strengthen communities.

WINNING CAMPAIGNS

How Campfire Marshmallow built awareness with a giveaway contest

Campfire Marshmallows’ ‘Great Escape Giveaway’ offered campaign gear to a lucky random winner. Created by ColinKurtis Advertising, it won in the ‘Contest or Game’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

DAILY SCOOP

Brands cash in on March Madness NIL deals, customers bash Netflix’s efforts to prevent account sharing and why PR pros should value Twitter ‘lurkers’

Also: Grape-Nuts marks Women’s History Month by financially supporting female explorers.

PR INDUSTRY

How brands are marking St. Patrick’s Day in 2022

From educating consumers about the proper spelling of ‘Paddy’ to helping friends and family gather in style, brand managers are hoping everyone feels Irish in 2022.

RESEARCH SNAPSHOT

Black Americans don’t always see good intentions in Black History Month promos, per report

A new study from Digital reveals skepticism about marketing efforts to highlight the Black experience.

RAGAN AWARDS

Announcing Ragan's Employee Communications & Top Places to Work Awards winners

Congratulations to this impressive group of winners!

WELLNESS

‘We’re all vulnerable’: Responding to workplace PTSD

Report: Mental health is improving, but worker PTSD is on the rise.

DAILY SCOOP

Starbucks pushes to phase out iconic cups, Meta’s 9/11 documentary experience raises eyebrows and tech industry faces sustainability questions

Also: PETA jumps into buzzy ‘Elden Ring’ video game to promote its mission and values.

HEALTH CARE

Communicating for the health sector in Latin America

Strategies start with understanding legal frameworks and patient needs and build from there.

RESEARCH

How to close the gap between PR and social media

PR Daily’s Leadership Network has a new report on how to keep social media strategy working with key PR functions—from brand reputation to media relations.

DIVERSITY AND INCLUSION

’The charge, the challenge, the opportunity’: AAPI comms leaders lift their VOICES

The new group was formed to help AAPI communicators feel seen and heard.

A DAY IN THE LIFE

How a #kudos Slack channel helps Gravitate PR celebrate the team

We caught up with Lisette Paras, founder and CEO of the PR agency, who offers recommendations of podcasts, productivity tools and more.