| Good morning, Marketer, and how are you improving your organization’s digital IQ? Read below about Gartner’s latest crop of “genius brands” who are excelling in their digital strategy. Or, as Kim Davis suggests, don’t wait for Gartner’s next list and start evaluating your own strategy now. But which key digital areas are most important to begin with at your org? Gartner cites three themes that link those that made their honor roll: robust content marketing, scalability and customer-centricity. Content. That’s all the messages and experiences your customers see. And making them customer-centric at scale is at the heart of digital transformation. So what tools are you adding to get closer to genius level? Take our MarTech Replacement Survey and let us know. Chris Wood,
Editor | 