TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.
| TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle. Additional coverage: Efforts are underway to take IAS private but there are varying levels of interest from private equity groups. At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch. Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer. The explosive growth of "Grow a Garden" has brought new attention to Roblox — and rejuvenated marketers' interest in its advertising power. Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for. From sister site, Modern Retail: Target apologized for late deliveries during Nintendo Switch 2 launch and sent gift cards to some who experienced delays. Other things to know about Join us for the Digiday Publishing Summit, taking place Sept. 15–17 in Miami, where leaders from Forbes, ESPN and more will come together to dig into the challenges facing publishers today. Secure your pass by July 7 to secure the best rate. The latest contextual ad technology uses AI to understand the intent and emotion behind shopping habits. Neuro-contextual ad targeting makes marketers less reliant on traditional contextual tools like tracking and profiling by mirroring human cognition. Sponsored by Seedtag. The brands that use interactive features are the ones that will truly engage consumers and stand out in a crowded space. See how some advertisers are using interactive video. Sponsored by PadSquad. | | |
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