Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it’s now considered a top tier platform in marketers’ media plans
Ian Schatzberg founded General Idea Agency to break the mold of leadership predominantly comprised of white, heterosexual men whose behavior was still influenced by societal norms at the time. Digiday talked with him about this and more. The media industry is braced for survival mode in 2023. More in this Digiday+ Media Briefing. OMG and Albertsons' retail media network are partnering on targeting and measuring CTV inventory accessed through The Trade Desk, the two companies announced at CES. Agencies told Digiday+ Research their clients' ad spending increased in 2022, and they expect that trend to continue in 2023. From The 2023 Notebook: The commitments media execs made in 2020 to improve the diversity of their workforces seem to be working, but a number of challenges still remain. Other things to know about Technology teams are tackling issues of ad server incompatibility via innovative solutions that connect campaigns to linear and connected TV channels. Produced in partnership with Marketecture. By focusing on their target consumers, marketers are optimizing the distribution of campaigns across both CTV and linear platforms. Sponsored by Tremor Video. Join this webinar on January 24 at 1 p.m. EST to learn how marketers can evolve their testing strategies from traditional A/B to multivariate testing to identify high-performing videos quickly. Sponsored by QuickFrame by MNTN.
Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it’s now considered a top tier platform in marketers’ media plans
Ian Schatzberg, CEO and co-founder of General Idea Agency, recently acquired Reframe NYC, a technology arts studio that provides dynamic branding, creative direction, spatial communication, and motion design.
For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial.
OMG and Albertsons’ retail media network are partnering on targeting and measuring CTV inventory accessed through The Trade Desk, the two companies announced at CES today.
Join this webinar on January 24 at 1 p.m. EST to learn how marketers can evolve their testing strategies from traditional A/B to multivariate testing to identify high-performing videos quickly.
