Ad tech moves fast. The Trade Desk is learning this the hard way. Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful. This week’s Digiday+ Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services. Investment in Google's privacy sandbox has stalled as the industry waits on further clarification around Chrome's third-party cookie policy. YouTube executives say they’re still refining products to make shopping while watching as seamless as hitting the share button. Other things to know about We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make our products even better and you'll be entered to win a $50 Amazon gift card. While AI might help a brand identify trends and audience preferences, emotional analysis of the end-consumer captures those subtle, nuanced feelings that resonate on a deeper, more meaningful human level. Sponsored by Nexxen. Marketers must balance brand awareness and conversions, but siloed campaigns create inefficiencies. New technology provides additional visibility across the funnel for improved optimization and attribution. Sponsored by Vistar Media.
Klaviyo enables B2C businesses to own all their data to create great customer experiences. With B2C CRM, Klaviyo is now bringing marketing, customer service and analytics together in one place — making the data even more powerful, and helping consumer brands build smarter relationships. More than 167,000 consumer companies like Dollar Shave Club, Daily Harvest and Filson choose Klaviyo to get to know their customers better and grow their businesses faster.
The magic of creator partnerships is in the mid-funnel, which has been historically misunderstood and overlooked. Innovations like brand lift, however, make this part of the funnel easier to access and understand.
Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful.
Full-service strategic agency, Cayenne Creative needed to ramp up digital campaigns but building an in-house department was too expensive and outsourcing too risky. The in-between solution reduced business costs, tripled growth and grew its client list.
This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.
According to a new Digiday and Clinch survey, 88% of respondents serve ads on Google Ads, closely followed by social platforms, such as Facebook, TikTok and YouTube (each at 86%).
