Three ways to use predictive analytics to grow your business Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business.
ClickZ Daily: December 4, 2019 |
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| Happy Wednesday! Today we have three ways to use predictive analytics to grow your business. Chief Outsiders’ CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling then helps the sales team focus on the most probable customers to buy/close the deals. And both of these together help finance understand the CLV and educate the whole organization on the acceptable customer acquisition cost to drive the targeted ROI. We also have Adthena’s CMO Search Intelligence Brief. Retailers went toe-to-toe with banks as Adthena’s Search Intelligence Index ranked SEM performance for companies across the credit card search landscape. Also ICYMI: Revenue from IoT related services will total $96bn in APAC by 2023, according to GlobalData’s research. Experian has announced a new solution aimed to help marketers connect online and offline attributes and better understand their target audiences. Sprinklr, the world’s first unified front office for modern channels, announced that it has acquired Nanigans’ social advertising business. |
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Analytics Adriana Lynch Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. |
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Digital Marketing Emily Alford Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read more |
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| AI Mahir Prasad AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs. Read more |
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| Data & Analytics Jacqueline Dooley Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read more |
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| AI Shereta Williams Videa's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read more |
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| Digital Advertising Luke Richards A new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads without a quick call-to-action prove less useful. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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