| | | According to Jacqueline Windsor, a Partner at PwC’s retail strategy practice: “retailers and other players are pulling multiple levers to both stay in the game, but also to win.” So, what does this involve? Here’s a look at some examples of disruption within the industry, and how retailers are creating the ‘new normal’ for both physical and online retail. |
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| | Unlock 30,000+ pieces of content and insights, as well as elearning, data and tools with an Econsultancy subscription. All designed to supercharge your marketing abilities and save time, money and countless hours of research. |
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| | Creativity is often thought to be some mysteriously unique, unpredictable, and out-of-the-box way of thinking that is hard to control, and even harder to measure. This webinar will show you how, with the right tools, any marketer can deliver creative campaigns that are measurable, on-brand, and driven directly by the latest consumer insights. Discover the right mix of data, branding and creativity needed to help you produce winning brand campaigns in 2019. |
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Getting to Grips with Market Research and Insight
Our new best practice guide identifies common marketing and business problems that research can help solve and provides a practical introduction to the main research tools, techniques and methodologies that can drive faster customer-centric decision-making. |
Amazon: Lessons and Success Stories
With Amazon recently becoming a trillion-dollar company and the only one to operate in as many sectors as it does, there is a lot that marketers can learn. This report will delve into the pillars of the company’s success, exploring the key learnings for marketers at every point. We'll also explore the company’s competitors and its future, concluding with a summary of actionable takeaways. |
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| | London Research director Linus Gregoriadis will unveil key findings from the 2019 State of B2B Online Lead Generation report, carried out in partnership with ON24. The webinar will focus on the key characteristics of successful sales and marketing operations, covering strategy, content, data collection and measurement of ROI. Linus will be joined by Grace MacDonald, Associate Marketing Manager at LinkedIn who will share her insights about lead generation activity. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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