WardsAuto Dealer 5
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WardsAuto Dealer 5
 

JULY 28, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Friday, July 28. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Here are three top trends for fixed-ops folks to watch.

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Automotive retail is more than just a numbers game; it’s about building relationships and with VIP customer experiences. Every interaction in the customer journey impacts your bottom line. Learn how ELEAD1ONE helps dealers sell more with intuitive and transparent sales, service and marketing solutions that drive profitable results. 

2.

How the dealership customer experience got so good compared with the old days when it, well, sort of sucked.

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3.

A Ford cultural change is under way, with more to come, says new CEO.

Full article

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At Sentry we don’t have customers. We have relationships. For more than 110 years, we’ve been there for companies like yours. From start to finish. Listening. Talking. Engaging in conversation.
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4.

Commissioning an architecture firm known for its work on Nike and Apple stores, Ford opens a “showroom of the future"…in a land called Oz.

Full article

5.

On today's CBT Automotive broadcast, WardsAuto Senior Editor Steve Finlay tells what a mystery-shopping project reveals about dealer processes.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Snow Hill, MD; a place that lacks hills and rarely gets snow), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...