Three steps to prepare for the post-COVID-19 business world Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business world.
ClickZ Daily: April 27, 2020 |
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| Good Morning! Today we have Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business world. He writes: Many customer behavior changes will require new or modified products and services. New market leaders will emerge while some past leaders falter. Many companies will struggle post COVID-19. Also, a new Acoustic webinar covers the nuances of integrating SMS campaigns with an integrated marketing plan to help increase revenue and customer engagement. And we have the latest installment of our weekly key insights from the marketing world: Education and grocery sites rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success, and how social media advertising shows potential. |
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Digital Marketing Kenn Adach Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business world. |
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Digital Marketing Kamaljeet Kalsi Education and grocery sites rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success and how social media advertising shows potential. Read more |
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| Digital Marketing Jacqueline Dooley Acoustic’s webinar covers the nuances of integrating SMS campaigns with an integrated marketing plan to help increase revenue and customer engagement. Read more |
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| Case Study Jacqueline Dooley Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growth. Read more |
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| Data-Driven Marketing Abhay Singhal Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read more |
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| Digital Leaders Charlie Braithwaite & Mahir Prasad We spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly customer-centric approach going forward. Read more |
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Digital Advertising As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a powerful tool to influence consumer behavior at all stages of the decision-making process. Download now |
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| Marketing Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now |
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